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The Roots Naturelle

Rooted in nature, backed by science

Safe and effective

We create intentional hair and body care that nourishes, restores, and celebrates your natural beauty. Every ingredient earns its place — and the ones that don't belong never make the cut.

Clean, natural beauty — The Roots Naturelle

Safe & effective

The actives we trust

Time-honored botanicals and proven science, chosen to perform.

Baobab Protein

Strengthens the hair fiber and improves elasticity, reducing breakage.

Tamarind Seed Extract

Conditions and smooths while improving hydration and long-lasting definition.

Glycerin

A humectant that draws moisture into the hair for lasting hydration.

Aloe Vera

Delivers lightweight hydration while soothing and supporting a healthy scalp.

Jojoba Oil

Mimics the structure of natural sebum to moisturize hair and scalp.

Squalane

A lightweight emollient that conditions and enhances smoothness.

Shea Butter

Rich in fatty acids that deeply moisturize and seal in long-lasting hydration.

Trehalose

A sugar-derived humectant that protects hair from dehydration.

Panthenol (Pro-Vitamin B5)

Improves moisture retention and overall hair strength.

Coconut Oil

Penetrates the hair shaft to reduce protein loss and support stronger strands.

The ingredient blacklist

What we always leave out

If it isn't safe or doesn't serve your hair and skin, it's not in our formulas.

Parabens

Preservatives linked to hormone disruption.

Phthalates

Plasticizers associated with hormone disruption.

Triclosan

An antibacterial with health and environmental concerns.

Mineral Oil

Petroleum-derived; coats without nourishing.

Artificial Colors

Unnecessary synthetic dyes.

Formaldehyde

A known irritant and carcinogen.

Oxybenzone

A UV filter linked to irritation and reef harm.